APME/APPM 2009

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All the news from the conference in St. Louis

Some new additions in the presentation section

We now have the video and PowerPoints from the Heading in New Directions presentation. You can also check these out on the Presentations and Downloads page.

Alan English, executive editor of the Augusta Chronicle, moderated a discussion with Paul Anger, publisher of the Detroit Free Press, and Gerould Kern, editor of the Chicago Tribune.

Related blog posts: Coming back from the day that changed Chicago Tribune history
Paul Anger presents The Detroit Plan
Q&A with Gerry Kern and Paul Anger

The Detroit APME Presentation:

And here is the Chicago presentation:

 

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Paul Anger presents The Detroit Plan

By Sarah D. Wire

“The headline in Detroit is so far so good,” Paul Anger, editor of the Detroit Free Press, says.

He outlined the goals of The Detroit Plan, which are:

  • Keep the newsroom strong
  • Retain two independent newspapers
  • Make digital delivery of the news the priority
  • Retain our print revenue

“Our plan has shifted us further away from print and freed us up to do things that are exciting,” Anger said.

An e-edition available to subscribers lets people see the paper online just as if it was printed. Anger said it has been a surprise hit.

Anger said people like the three day delivery.

The Free Press print a compact version of the paper of Monday, Tuesday, Wednesday and Saturday. This paper isn’t home delivered. It is geared toward being an impulse buy and is “colorful, fast reading.”

The Thursday and Friday papers have more advertising and separate sections.
The Sunday edition has more room for enterprise and investigative pieces.

The number of unique Web visitors is up 14 percent in 2009. Traffic spikes on the e-edition on days when the paper isn’t delivered.

Anger said people like the three day delivery.

Anger said the Free Press still gets 80 percent of its revenue from print. He said despite the shift, their decrease in ad dollars isn’t any more than other metros.

“This is a new era, people will find good journalism on our Web site,” Anger said.

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